Pictograms

　Can you understand these Olympic pictograms?//
　People from around the world attend the Olympics.// But many visitors cannot understand the local language.//
　For the 1964 Tokyo Olympics,/the design team used these simple signs/for the first time.// Everyone understood their meanings.// As a result,/we will see pictograms/at every Olympics.//

　Pictograms are an excellent means/of communication.// But designing a clear one is difficult.//
　Designers discuss many things.// They carefully select the shape and color.// They want an illustration/with an obvious meaning.//
　Good pictograms are universal, simple and memorable.// Do you remember seeing any pictograms around you/recently?//

　The important thing is understanding the meaning/of a pictogram.// For example,/a traditional Japanese hot spring sign/looks like soup/to many visitors from abroad.// By adding three people,/the meaning suddenly becomes clear.// They are taking a hot spring bath.// More people understand the new pictogram.//
　What do you think about this change?//