At a supermarket, here we buy almost everything we need in our day-to-day lives.//
Our decisions on what to buy are based on taste, quality, and price.//
But what you might not know is that the decisions we make can have a significant impact.//
Fairtrade products vastly improve the working and living conditions of families in developing countries.//
But how does Fairtrade even work?//
Let’s take this pack of coffee as an example.//
Fairtrade coffee farmers don’t work alone.//
They are members of cooperatives and organize democratically.//
There are many advantages to this system.//
A central component of the Fairtrade system is the minimum price, which is the minimum that farmers organizations are paid when selling their products through Fairtrade.//
Additionally, producer organizations receive the Fairtrade premium.//
It is up to the farmers and workers to decide how to use the premium.//
They might build wells and hospitals, buy better farming equipment or invest in switching to organic farming.//
Having a stable income can drastically improve a whole family’s opportunities.//
Coffee is the most well-known Fairtrade product.//
However, there is a huge range of Fairtrade products available from bananas, ice cream, rice, cocoa, sugar, herbs, honey, dried fruits and nuts to fruit juices, tea and wine.//
Even flowers, cotton, and sport balls can be Fairtrade certified.//
So now it’s over to you in your daily shopping.//
Look for the Fairtrade mark and choose products that change lives for over 1.5 million farmers and workers worldwide.//
Fairtrade: the power is in your hands.//