Nudges
A “nudge” is a gentle push a friend gives you/to get your attention. However,/you can also be nudged by strangers/for other purposes. What’s more,/you may not even know what’s happening.
1
You are at a subway station/in Stockholm,/Sweden. You get off the subway/and look for a way/to get to the street. You find stairs of black and white keys/—like huge piano keys—/leading up to the exit. When you step on the keys,/they make piano-like sounds. You can take the escalator if you want,/but you’ll probably choose the musical stairs/because they are so much fun. At the same time,/you will be exercising. The experimental piano stairs/resulted in a 66% increase/in the use of steps.
A “nudge” is a little change/that leads you to do something/you may not have planned to do. Nudges came to popular attention in 2008/when Richard H. Thaler and Cass R. Sunstein/published Nudge:/Improving Decisions about Health,/Wealth,/and Happiness. The basic idea is to design an environment/which makes it easy for people/to do the right thing,/or at least to do/what you want them to do. In many countries,/nudges have proved to be effective.
A “nudge” is a gentle push a friend gives you/to get your attention. However,/you can also be nudged by strangers/for other purposes. What’s more,/you may not even know what’s happening.
1
You are at a subway station/in Stockholm,/Sweden. You get off the subway/and look for a way/to get to the street. You find stairs of black and white keys/—like huge piano keys—/leading up to the exit. When you step on the keys,/they make piano-like sounds. You can take the escalator if you want,/but you’ll probably choose the musical stairs/because they are so much fun. At the same time,/you will be exercising. The experimental piano stairs/resulted in a 66% increase/in the use of steps.
A “nudge” is a little change/that leads you to do something/you may not have planned to do. Nudges came to popular attention in 2008/when Richard H. Thaler and Cass R. Sunstein/published Nudge:/Improving Decisions about Health,/Wealth,/and Happiness. The basic idea is to design an environment/which makes it easy for people/to do the right thing,/or at least to do/what you want them to do. In many countries,/nudges have proved to be effective.