3
Not all nudges promote/healthy or socially beneficial behavior.//
Some nudges are neither healthy/nor beneficial.//
Some online services/offer free trial subscriptions,/and then automatically charge you/when the trial period ends.//
The nudge of a free trial leads you/to make involuntary purchases.//
It targets careless people.//
Canceling the subscription/can be a lot of trouble.//
You might have to contact a call center/at strange hours/or argue with the sales staff.//
You will have been tricked by a nudge.//
Sometimes/nudges lead us to do things/that are not in our best interests/or those that are even dangerous.//
An example is a part-time taxi driver/who has finished work for the day.//
She is too tired to drive safely,/but the taxi company wants her/to stay on the job.//
They could simply order her/to stay on.//
However,/one American company uses nudges/rather than orders.//
They send the driver a notice/that she is close to meeting a target/which will raise her salary.//
They also send the location of a nearby customer.//
The driver decides on her own/to stay on the job.//
She has been “nudged” to do something/which is neither healthy/nor socially beneficial.//
Not all nudges promote/