Lesson 9 Nudges
Section 3 本文
3
  Not all nudges promote/healthy or socially beneficial behavior.// Some nudges are neither healthy/nor beneficial.//
  Some online services/offer free trial subscriptions,/and then automatically charge you/when the trial period ends.// The nudge of a free trial leads you/to make involuntary purchases.// It targets careless people.// Canceling the subscription/can be a lot of trouble.// You might have to contact a call center/at strange hours/or argue with the sales staff.// You will have been tricked by a nudge.//
  Sometimes/nudges lead us to do things/that are not in our best interests/or those that are even dangerous.// An example is a part-time taxi driver/who has finished work for the day.// She is too tired to drive safely,/but the taxi company wants her/to stay on the job.// They could simply order her/to stay on.// However,/one American company uses nudges/rather than orders.// They send the driver a notice/that she is close to meeting a target/which will raise her salary.// They also send the location of a nearby customer.// The driver decides on her own/to stay on the job.// She has been “nudged” to do something/which is neither healthy/nor socially beneficial.//

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