Lesson 9 Nudges
Section 4 本文
4
  Nudges are supposed to give people/a gentle reminder to do something/they are already interested in doing/or which will be socially beneficial.// But as we have seen,/nudges are powerful tools/that can lead us to do things/that may not be in our best interests.// It is best to be cautious.//
  Richard H. Thaler, the author of Nudge,/proposes three principles:/
  1. All nudging should be clear/and never misleading.//
  2. It should be as easy as possible/to reject a nudge.//
  3. There should be good reasons to believe/that the encouraged behavior will improve the welfare/of those who are being nudged.//
  These are the keys to deciding/whether a nudge is proper or improper.// Now,/think about the nudges you have just read about/and evaluate them/on the basis of Thaler’s principles.//
  You are being nudged all day.// Pay attention.// Welcome the good nudges.// Don’t let yourself be fooled/by the bad ones.//

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