4
Nudges are supposed to give people/a gentle reminder to do something/they are already interested in doing/or which will be socially beneficial. But as we have seen,/nudges are powerful tools/that can lead us to do things/that may not be in our best interests. It is best to be cautious.
Richard H. Thaler, the author of Nudge,/proposes three principles:/
1. All nudging should be clear/and never misleading.
2. It should be as easy as possible/to reject a nudge.
3. There should be good reasons to believe/that the encouraged behavior will improve the welfare/of those who are being nudged.
These are the keys to deciding/whether a nudge is proper or improper. Now,/think about the nudges you have just read about/and evaluate them/on the basis of Thaler’s principles.
You are being nudged all day. Pay attention. Welcome the good nudges. Don’t let yourself be fooled/by the bad ones.
Nudges are supposed to give people/a gentle reminder to do something/they are already interested in doing/or which will be socially beneficial. But as we have seen,/nudges are powerful tools/that can lead us to do things/that may not be in our best interests. It is best to be cautious.
Richard H. Thaler, the author of Nudge,/proposes three principles:/
1. All nudging should be clear/and never misleading.
2. It should be as easy as possible/to reject a nudge.
3. There should be good reasons to believe/that the encouraged behavior will improve the welfare/of those who are being nudged.
These are the keys to deciding/whether a nudge is proper or improper. Now,/think about the nudges you have just read about/and evaluate them/on the basis of Thaler’s principles.
You are being nudged all day. Pay attention. Welcome the good nudges. Don’t let yourself be fooled/by the bad ones.