A high school student, Yamamoto Ayumi, started a marketing consultant business for high school students.// She became fascinated by entrepreneurship when she heard a story from her uncle.// While collecting information about it, she happened to find a program for nurturing entrepreneurs and joined it as the youngest participant.// Meanwhile, she felt uncomfortable with the sort of society that discourages people from doing what they like to do.// When she talked about it with a friend, she realized what she wanted to do: to create a society that would spark joy and in which everyone can talk openly.//